SiberSafe Definer, a Product Lifecycle Knowledge Management System that helps develop, accumulate, share, relate, trace and navigate product knowledge through all product lifecycle stages in a collaborative wiki-like environment.

Marketing Specialists

A key responsibility of marketing specialists in product companies is to communicate the value of a product to its target audience via marketing collateral such as datasheets, white papers, feature/benefit lists, etc. Marketing collateral that is incomplete, inconsistent or inaccurate can lead to loss of business. The challenges for marketing specialists are to:

  • Ensure accuracy and completeness of collateral
  • Ensure that collateral is always in synch with product functionality and with target audience
  • Ensure consistency across the collateral set

Do you need to solve one or more of the following problems in order to meet these goals?

  • Definitive feature list and/or target user descriptions are not available
  • No notification of product updates, so collateral can get out of synch with the product during development and maintenance
  • No reliable way to detect updates required as a result of changes to messaging or audience
  • No centralized product information repository, making it hard to ensure consistency across collateral

Download our white paper on "SiberSafe Definer for Marketing Specialists" to learn more about the benefits of SiberSafe Definer.

Quick Links
White paper:

SiberSafe Definer by Role

Quality Engineering in the Retail Sector

SiberSafe Definer for Business Analysts

Demo:

Product Knowledge Management with SiberSafe definer

Datasheet:

SiberSafe Definer

Product requirements authoring

Integrated Requirements Management for Product Managers

Pricing:

SiberSafe Definer product/services